Lederne is Denmark’s leading organization for managers and executives, offering legal advice, career support, and leadership development to over 130,000 members. With a focus on modern leadership, they empower individuals to navigate the evolving demands of management in both public and private sectors.

We worked with Lederne to create a series of films that portray real members and their experiences with leadership in practice. Through concept development, scripting, and production, we crafted personal, authentic narratives that reflect the challenges and nuances of being a leader today. The films were used across campaigns, events, and digital channels to strengthen member engagement and highlight the value of the community.

MAGRATHE VESTAGER Q&A